AMP Global Technologies, a blockchain-based video entertainment platform, has raised $ 5.6 million in seed rounds with a $ 2 million investment from MaC venture capital, according to a statement from a LA-based VC company on Tuesday. bottom.
Founded by Ghana-born CEO Derrick Ashong. AMP Global Is the brain behind the Take Back The Mic app. It’s an interactive content platform that allows content producers to build direct relationships with their viewers and reward their engagement. Content on the platform is primarily created by upcoming rappers, artists and actors. Fans will redeem points for Kola built on the Ethereum-compatible blockchain, AMP’s digital currency, to buy mobile data. By doing this, AMP can get many young people to stream their shows online. High cost Of African mobile data.
“Like other blockchain companies do play-to-earn, what we do can be called watch-to-earn. The more users are involved in our content, the more Ashong told TechCabal in an interview that more digital currencies will be earned by users to stay online. “Our goal is to build high-end, high-impact content that rewards users through an interactive platform. That is. “
The series Take Back the Mic: The World Cup of Hip-Hop, created by AMP Global, was one of the early moves to make content interactive and globally syntactic. Despite being AMP Global’s first fancuration series, it has won two Emmy Awards for outstanding interactive programs for its deep involvement in media impressions and ROI across mobile, digital, VR and live media. bottom.
In 2020, during a pandemic, Ashon was the first to succeed in the World Cup of Hiphop, an Emmy-nominated digital series, and the first season of an African-focused digital interactive TV series. It was started. Mike Africa..
Mike Africa Is Africa’s first interactive TV series, where viewers use the TBTM app to cast, curate, and determine results from start to finish. The show debuted in competition from six countries. By the end of the year, that number had increased to 10. Today, the show is broadcast in more than 20 countries, including Nigeria, Ghana, South Africa, Rwanda, Mauritius and Kenya, helping AMP win the 2021 Gold and Silver Telly Awards. The other side of Netflix, HBO, Disney +. And in March 2022, he won the Murex D’Or Award for International Innovation Media.
AMP Global’s recent funding consists of two parts. Raised $ 3 million from friends, family and angel investors. Venture capital donated $ 2.6 million and venture capital MaC raised $ 2 million. MaC Invested MACRO, Fast Company’s 10 most innovative companies in Hollywood, has won 15 Oscar nominations and 3 victories since its launch in 2015.
“The decision to partner with AMP Global Technologies was simple. AMP not only motivates users to access and engage award-winning content with blockchain technology, but also creators and distribution partners. Offers monetization opportunities for global brands. We are proud to work with a team that focuses on mutually beneficial relationships between technology, culture and entertainment. ” Partner Marlon Nichols said in a statement.
“We can’t exaggerate Marlon Nichols’ influence on Silicon Valley, but we don’t need to mention the impact of (general partner) Charles D. King on Hollywood. As a company that tackles the link between technology and entertainment head-on, we. We are honored and excited to be able to work side by side with our role model, “Ashong said in a statement.
With this funding, AMP Global plans to make its debut Gateway to the internet program. Users can purchase mobile data in blockchain-based digital currencies earned through the content of the Take Back the Mic (TBTM) app.Last year, AMP Global publication The program will be undertaken and intends to expand the initiative in launching initiatives in partnership with telecommunications companies such as 9Mobile in Nigeria, Telkom and Liquid Telecom in Kenya, and intergovernmental organizations such as the United Nations, UNESCO and UNHCR. Was announced.
“Unlike many existing” play and earn “models, the TBTM system is unique in that it allows users to acquire mobile data that can be used on any platform. Also, the user does not have to do anything new. It only rewards them for what they are already good at, discovering and amplifying the best new talents from across the continent, “Ashong explained in an email sent to TechCabal.
