As the NFT art market grows, there are many ways to showcase your digital work, from new digital frames to online marketplaces, metaverse shows, auctions, and the physical galleries of venerable Christie’s and emerging super chiefs.
of Los AngelesA new physical gallery of digital art has opened in Abbott Kinney, Venice, and is similarly of interest to Hollywood and OG artists.
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Gall3ry by Kollectiff is Rupert Runewitsch, Chief Growth Officer of Kollectiff, a web3 venture studio with 20 employees who has worked with clients such as DressX and the UK indie rock band The in a 4,600-square-foot reservation-only space. Created by Wombats.
“We wanted to bring an NFT hub to our neighborhood so that people could have a digital experience in real life,” he says of a venue with a screen that can be rented for a weekly fee for events and exhibitions. .. Sales reduction.
The gallery hosted its first exhibition in March. NFT From the fame of 13-year-old digital artist Nyla Hayes, Jenkins the Valet of Bored Ape Yacht Club, and photos NFT And they used them to fund her movie “I Live Here Now”.
“Nyla earned about $ 6 million in Ethereum for her first collection … all the works we showed were with Time magazine’s most influential woman and she made. It was based on the portrait of “Long Neckie”, “explains Runewitsch. Cryptocurrency payments and buyers can purchase NFTs on the fly using the on-screen QR code that takes them to the OpenSea Marketplace.
“We had three times as many people at the opening as we expected and had a lot of chats with old-fashioned artists who wanted to know what this was,” he added, referring to LA artist Pontus Willforce. I pointed out. Photos and other works by locals on the second floor wall. Kollectiff also acts as the only club and coworking space for Web3 members. Here, the admission fee is to purchase a customized NFT. The Miami outpost is about to open.
Hayes and two other digital artists from the first LA show are represented by CAA, and this is the first time an agency has partnered with a gallery to showcase the work of NFT creators.
“”[Rupert] Tom Capone, a CAA executive who worked with the gallery on the project, added that the agency has been active in the Web3 space for over a year and represents about 12 artists. “The concept of community is central to Web3 …. The ability to meet people who might have been talking online last year in real life, or the ability to share common interests and gratitude for artists. It’s in one of the galleries, street mural parties, or conferences and was powerful for many of these collectors. “
Despite all the hype, the verdict for selling NFT art in physical galleries is still undecided. According to a 2022 Artsy Gallery Insights report by the online sales platform Artsy, only 11% of galleries sold NFTs in 2021, but 67% said their clients didn’t even ask about NFTs. Half of the people who sold NFTs had total sales of less than $ 50,000, and only 5% sold more than $ 250,000 in 2021.
Still, programming with Kollectiff has been active so far.
Dakota Fanning, Miles O’Neill and Gigi Paris participated as guests in this month’s event hosted by celebrity photographer Max Montgomery. At this event, the portrait started at 0.5 ETH and included the NFT of the image.
And on June 3rd, Collectif will showcase Warren Buffett’s granddaughter Nicole Buffett’s Spirit Coin NFT Art. He uses her income to support her environmental and social goals. Future workshops are also planned to teach people how to create and create their own NFTs.
“There are so many possibilities in an NFT space, and the overall point of this space is to educate,” says Runewitsch.
For more information on WWD.COM, see:
Breakdown of NFT, Digital Art and Blockchain Technology for Fashion Crowds
Instagram NFT bidding begins in earnest
Takashi Murakami on new exhibitions, NFTs, and why Bernard Arnault should be a brand
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