Customer relationship software company Salesforce Has launched a cloud-based service for selling and creating NFTs, despite flagging the sale of digital tokens.
As Bloomberg News reported Wednesday (June 8th), Salesforce services sell non-substitutable tokens, such as admission to events, rather than casting them for artistic or transactional value. Targeting consumer brands that you want.
“Art should look good, but it doesn’t really matter.” Adam KaplanOverseeing emerging technologies at Salesforce, told Bloomberg.
NFTs are tradable digital collections that use the same technology as cryptocurrencies to prove ownership. Tokens are not without a share of controversy. Well-known scams and thefts have also plagued the industry.
For example, last month it was reported that scammers began stealing users’ cryptocurrencies, usernames and passwords on Twitter in March, impersonating reporters, crypto apps and some non-alternative token (NFT) projects.
The scam allegedly involved a thief impersonating a member of the popular Bored Ape Yacht Club (BAYC) NFT group and the Okay Bears NFT community with more than 150,000 followers on Twitter.
And in April, hackers were able to hijack their BAYC Instagram account and Discord server, send followers an unofficial link to a “Mint” NFT, and steal about 54 NFTs worth a total of $ 13 million.
read more: Hackers swipe the boring Ape Yacht Club NFT
Salesforce is aware of the risks and states that it will be able to provide more secure services to NFT customers and host sales on the site to emphasize the legitimacy of the token. Meanwhile, Salesforce handles back-end security, authentication, and contract creation, Caplan said at a news conference.
Bloomberg said Salesforce plans to roll out more broadly in October, but will launch services for specific customer groups.
Investors and collectors spent more than $ 2 billion on tokens in May, while NFT trading activity fell by about 90% from its September 2021 peak, according to a Bloomberg report. Salesforce customers value NFTs as a way to drive engagement over asset value, Kaplan said.