SALT states that it has become the first food and beverage consultancy company to launch OneRare, a global food metaverse.
We have opened offices and event spaces within the UK pub SALT Arms to serve the global food business of Specialist Metaverse.
The SALT and OneRare teams work together to provide a set of services called “Foodverse.”
The Foodverse office spans two floors and has the option of gamified components using NFTs that combine virtual and real-world elements on the rooftop designed to host virtual meetings and events. ..
The first floor will be the office space of SALT, where one-on-one consultations will be held with customers.
Client avatars can interact virtually across the pub, whether at the bar counter to order drinks or at individual booths for more private conversations.
The second floor will be a customizable event space for clients planning to host virtual events without committing to a complete campaign or a permanent footprint in the Metaverse.
Equipped with a gallery for SALT, a media hub, and a theater-style TV, it will showcase and screen content created throughout the year.
At the top is the rooftop of a pub that represents a wild English garden with park benches.
The space also includes the SALT team avatars (including two puppies). The avatar waits to interact with the visitor and assist the client in the space.
Robert Wigman, Managing Director of SALT, said:
“In addition to our imaginative physical and real-world platforms, there is a growing demand for digital creativity that drives value that pleases and surprises entirely new viewers.
“In partnership with OneRare, we are the first specialized agency in the world’s food metaverse, at the forefront of developing this exciting digital platform for SALT, and the entire client base is meaningfully using the metaverse as a channel. You can reach and get involved in new things. Develop new and exciting new works with the audience. “
Supreet Raju, co-founder of OneRare, said:
“Companies like SALT are doing just that. At OneRare, we are pleased to be able to work with them on this journey. OneRare is working closely with global F & B brands to bring them into the food berth. SALT is the perfect partner to achieve this. “
“SALT has created a unique identity in the food space and fostered the brand to bring it to market from the comfort zone. That is the concept of the Metaverse. SALT is the brand’s first step towards the food hood. Take a step forward and help you understand how to effectively market in the Web3 space. “