According to new data, nearly two-thirds of UK companies have metaverses critical to their organizations, even though nearly one-third of consumers don’t know what the technology area under development really is. It says it will have an impact.
Accenture’s findings also show that about 38% of UK companies are experimenting with Metaverse technology.
Today, companies are increasingly relying on virtual worlds, but Accenture has found that a significant portion of the general public has little or no knowledge of what technology really is.
“Companies are optimistic about the potential of Metaverse and are investing in new immersive experiences and technologies,” said Nick Rosa, Accenture’s Metaverse and Extended Reality Leader.
“Some applications in the Metaverse are used by 50 million users a day, but consumers are even more confident about what the Metaverse is and how it can be involved in the different experiences that the Metaverse can generate. There is a great deal of confusion. “
The findings also show that the majority of consumers have agreed that the next technological revolution will include a human-centric digital experience.
“We are at a unique point where Metaverse is now a blueprint for a larger vision,” Rosa added.
“We expect consumers to increase their appetite as the Metaverse becomes more accessible and new consumer experiences attract attention. Nevertheless, businesses educate consumers and reward their investments. We have to do a better job than win the trust in the Metaverse. “
Nick Clegg, President of Meta’s Global Affairs and former Deputy Prime Minister of the United Kingdom, said last month. The company’s plans for the future of digital space. The post included a 15-year timeline before the technology was fully developed.
“These innovations don’t happen overnight. We’re in the early stages of this journey. Many, if not more, of these products will be fully realized in 10 to 15 years. Let’s do it, “Clegg wrote.