Things are moving fast across the Metaverse, and the wider world of Web3. Depending on who you ask, this futuristic blockchain-based space is either the next big thing for marketing, and for almost everything else, or a hyped trend. Here’s what you need to know from last week:
NFT.NYC takes over Midtown Manhattan
Thousands of people gathered in New York City this week for the fourth year NFT.NYCAn event designed to gather some of the best, brightest, and most enthusiastic minds from the NFT community. The four-day whirlwind event (June 20-23) includes Web3 celebrities, an exclusive party at Times Square, an NFT gallery, a giant digital sign, and a new NFT project (competitive oversized digital). The number of QR codes) is displayed. People’s attention was a little overwhelming). The event stood out in the same week as the Cannes Lions International Creativity Festival. This is arguably the world’s largest and most prestigious annual event for marketers, again this year after a two-year hiatus for a pandemic. The Cannes Lions symbolize the old guards of creativity in many ways, but NFT.NYC seems to represent the new.
Meta introduces a prototype of a new VR headset
Meta founder and CEO Mark Zuckerberg gave an online presentation on Monday to showcase a new prototype of the company’s virtual reality (VR) headset. The presentation also seems to point to a considerable distance between the current state of technology and the uncanny valley of VR, the point where the virtual phenomenon seen behind the headset is indistinguishable from the real thing (this). The point is sometimes mentioned) as a “visual Turing test”). Zuckerberg exhibited four hardware prototypes. Some of them sound more like desserts than the advanced technical equipment of Butterscotch, Half Dome, Starburst, and Hollocake 2. There are some technical issues, such as those in VR. Space Call “Retina Resolution” — VR graphics need to be exceeded before they become compelling photorealistic. Each prototype is reportedly designed to address one of these issues, but it’s far from a device that’s compact enough to solve all the issues and ship at the same time. And it seems. “There’s a long way to go, but we’re excited to bring all this technology into our products over the next few years,” Zuckerberg said at the end of the presentation.
Agency announces new Metaverse activation for Cannes Lions
The Metaverse may still be a bit esoteric for many marketers, but more and more of them are competing to become a pioneer in this growing virtual landscape. This was proved at Cannes Lions last week. There, many major agencies have announced new activations designed to help clients build a foothold in the Metaverse. For example, the McCann World Group is “MWVerseA virtual designed in partnership with Meta to showcase some of the agency’s work on display at the IRL at Cannes Lions, thereby reaching more viewers (the agency wants). Experience. Similarly, Wonderman Thompson built the “Inspiration Beach”. This is described by the agency as “an immersive metaverse activation to celebrate the start of the biggest advertising festival in Cannes.” These activities, designed to be consistent with the Cannes Lions, Other Metaverse-based projects from a handful of major advertising agencies..
In a potential cryptocurrency winter and $ 258 billion proceedings, Musk states that he “personally supports Dogecoin.”
Serial entrepreneur, occasional provocateur, and the wealthiest person in the world, Elon Musk, despite continued crashes in the crypto market and recent $ 258 billion lawsuits alleging him and his company. Repeated support for Dogecoin SpaceX and Tesla are at the forefront of a Ponzi scheme designed to raise the price of Dogecoin and fool crypto investors. In a virtual interview with Bloomberg at the Qatar Economic Forum earlier this week, Musk said: So I’m responding to those people … when I walked around the SpaceX or Tesla factories, they asked me to support Dogecoin, so I’m doing so. (Tesla began accepting Dogecoin for some products earlier this year, and SpaceX could soon follow suit.) Also, in an interview with Bloomberg, “People said they should invest in crypto.” Never. ” According to Forbes, the value of Dogecoin, a cryptocurrency that started as a bit of a joke in 2013, soared this week after Musk emphasized its support for the coin.
Mini and Fender make their Metaverse debut at Meta’s Horizontal Worlds
Meta debuted two new virtual activations earlier this week on the Cannes Lions Horizon World VR platform. One for the car brand Mini and the other for the musical instrument company Fender. Developed with Pereira Odel, “Minibars” is a branded racing game that “reimagines the exciting go-kart sensation in ways you never imagined,” according to an online announcement from Meta. The Fender “Strato Bath”, built in collaboration with R / GA, is a Stratocaster guitar-shaped island surrounded by “floating islands, huge fender guitar amps, and planets floating high in the stratosphere” by Meta. It features the first of its kind. Co-playing audio experiences to create original music riffs. ”Like many new brand virtual experiences, the Horizon Worlds Mini and Fender. Activation seems to be designed to blend marketing and games to attract younger viewers while at the same time positioning the brand as positive. “We are delighted that Meta has invited Fender to the Metaverse for the first time,” Fender Chief Marketing Officer Evan Jones said in a statement. “As a brand, we are committed to enabling all forms of musical expression, and this technology opens up the possibility for Fender fans and creators to get together, play and create from anywhere, across borders and cultures. We’re excited. Collaboration and experimentation are an integral part of our musical journey, and we look forward to the endless possibilities of Metaverse and what our creators can do with our first Fender Stratoverse experience. “