Milan — Istituto Marangoni Moved to Metaverse..
After launching campuses in Milan, Florence, Paris and London MumbaiShanghai, Shenzhen, Miami When DubaiThe school announced a “talented district”, its Metaverse A space aimed at strengthening engagement with Gen Z students, developing digital skill sets, and presenting a selection of projects, events, talks, and collaborations with other companies. fashion And the design industry.
Boasting an intuitive user experience, the virtual space contains different areas that visitors can explore through their avatars. These are gold figures wearing flowing capes. Both options are aimed at avoiding references to body shape, gender, race, and age, and can be customized by clothing color and facial graphic symbols.
Currently, the accessible pavilions in the Talent District have Infopoints that collect information about courses and research areas. This includes engraving needles with moving threads, paint brushes, curved chairs and more. fashionThe fields of art and design, respectively — and an exhibition pavilion displaying the works of the best students featured by virtual events and their avatars.
Theater, Housing Lectures and Lectures; An archive that collects all past activities and projects, and a Partners House that displays projects created by students for partner companies will be rolled out in the coming months.
“This is a project intended to be expanded many times with more buildings and activities,” it was confirmed. Stefania Valenti,Managing Director Istituto Marangoni.. “We call this telegraming of this idea a” district “and we agree with Made in Italy, which has always been based on the excellence of different districts. “
Valenti emphasized that local companies are paying the same attention to the selection of technical partners to develop the Metaverse project. The university is primarily affiliated with Italian real avatar maker I Godi. Monogrid, a digital and mixed reality creative studio based in Florence, and Anothe Reality, a Milan starter specializing in the development of immersive augmented reality solutions such as AR and VR.
“They are all young, fast and competent. We developed the entire platform in three months,” Valenti said, and the school first contacted these companies to implement the project as part of their master’s degree in design. I explained that I did.
Take a look inside the exhibition pavilion.
Courtesy of Istituto Marangoni.
The peak of the school’s metaverse experience is the exhibition pavilion, which allows access to various rooms resembling a lunar cave, depending on the field of the university. Each room displays the best student realistic avatars created thanks to IGoodi’s 4D body scan.
“It’s great that the students themselves showcase their work,” Valenti said, demonstrating the students’ realistic expressions. It describes her final project, including audio, and the sideboard also includes a description of her profile and work. Additional project assets are displayed on the screen. It also includes a link that redirects visitors to the school’s career service email address, with the aim of further facilitating student collaboration opportunities.
“We started by introducing our best talent, but our goal is to extend these tools to all students and welcome all campuses in the group,” Valenti said of the virtual space. It was defined as “a forum, a meeting place for the community”. Global. “
Inside the design room of the exhibition pavilion.
Courtesy of Istituto Marangoni
So far, the Exhibition Pavilion not only exhibits the best of the design courses, but also livestreams the fashion show on the Florence campus earlier this month.
The Heavy Lift is scheduled for October, and Istituto Marangoni will showcase Dubai’s best student fashion show, IRL, while at Metaverse through a 3D catwalk and realistic avatars for each model and appearance.
At the same time, Istituto Marangoni launches a new master’s degree in “Digital Design for an Immersive Experience” to meet the industry’s growing demand for professional figures with advanced digital and technical tools and a vision of gamification. To do. The program will be mentored by Monogrid’s creative director Francesco Bernabay and artist and sound designer Chiara Lzana.
The beginning of the Talent District dates back to Valenti three years ago when VR and AR projects were included in the program of product, interior and visual design courses.
Not only from a physical point of view, students were invited to rethink the space in outstanding projects such as the design of NFTs developed in collaboration with furniture companies Cappellini and Trussardi Casa, and important ideas were born.
Valenti also cited students Cecilia Monteleone and Manami Galliker as typical examples of how schools began to dig deeper into the Metaverse. The former reinterpreted the iconic Alessi products in the digital realm through AR, and the latter launched Hana, a whimsical garden-like 3D world aimed at shedding light on digital well-being. In short, Galliker’s gaming app is designed to provide a relaxing space during a pandemic through a guided meditation coach and a relaxing sound mixer, in addition to a digital garden that you can experience in VR.
Manamigarika’s avatar that introduces the Hana project.
Courtesy of Istituto Marangoni
“The pandemic provided an opportunity for experimentation,” Valenti said. The main goal of the Metaverse project is to continue to build this laboratory by “providing new space for research”.
“Maybe one day it could be a school of the future, who knows? Who said you can’t host a course there or share a mentor at all schools? Learning with a different experience? It could be a space, or you could host a brand that wants to perform a fashion show in the Metaverse. This is an ongoing project, “Valenti said. “The rate of return on investment will not increase immediately, but it will bring value not only to the group, but to the fashion and design system as a whole.”
Founded in 1935, Istituto Marangoni Galileo Global Education ItalyItaly branch of an international private higher education company GGE.. Famous graduates of the school include Franco Moschino, Alessandro Sartori, Domenico Dolce, Paula Cademartri and Andrea Pompilio.
The private schools under the umbrella of GGE Italia, which operate in the fields of fashion, art and design, also include Nuova Accademia di Belle Arti. NABA — And the Domus Academy.
