So far, the hype around the Metaverse is just a buzzword and a place reserved primarily for games. But understanding why and what is likely to happen is what most savvy small business owners want to know. Obviously not now, but the day will come when the Metaverse will be more important to everyone, business owners and employees.
There is one thing that is clear about the Metaverse. That is, everyone is talking about it, despite the fact that few people know exactly what it is. It is considered the next frontier, the next gold rush, the next big one. This is a term used to describe Web 3.0, a common, integrated virtual world (next generation Internet). In terms of intergenerational importance, both Generation Y and Generation Z see the Metaverse and the virtual world as an exchangeable, big deal. YPulse, All Generation Y and Generation Z experts agree that the Metaverse is the next big thing, with 73% of all young people saying the same thing about virtual worlds. It is also a place that many young people are already accustomed to in their social life. Many of them have been playing with the 2.0 version for quite some time.
Young people who were players of games such as Roblox, Fortnite, Minecraft, and Animal Crossing are already spending time on this 2.0 version of the Metaverse. In fact, 75% of them (88% of Gen Z and 70% of millennials) have played games that bring them to the virtual world, says Y Pulse. And during Covid, they started spending these spaces and time in these games and hung out as much as in the game.
Young people have learned that the Metaverse is a place where they can interact in a time when other parts of the world were closed to them. According to YPulse, 61% and 48% of Generation Z and millennials prioritize virtual space for games, respectively, while 48% and 39% choose virtual space for socializing with friends. In addition, some say they buy things they can’t do in real life (31% / 24%), try hobbies they can’t do in real life (30% / 25%), and meet people they can’t do in real life (30% / 25%). increase. 29% / 25%) Make virtual space fun. Almost all of them (92%) say that life in the virtual world influences life in the real world, including hobbies, styles, listening music, and even friendships, relationships, and mental health. .. Eighty percent of young people believe that it is possible to spend meaningful time with others in the virtual world. In addition, 72% agree that it is easier to talk to others in the virtual world than in real life (IRL). Also, 41% of Z and 34% of millennials believe that avatars are their perfect version by roaming the virtual world as avatars, and 32% of Z and 30% of millennials are creative. It states that it can be expressed. Young people can attend art exhibitions, film festivals and concerts all in these new idealized virtual worlds. Usually, the idealized avatar expression participates.
Similarly, as brands become more and more important in every aspect of the virtual world, young people are obscuring buying behavior between the real and virtual worlds. Brands such as Gucci, Balenciaga and D & G offer wearables and other products for virtual world avatars. Even today, 56% of young people surveyed by YPulse say they bought clothing and accessories for avatars in the virtual world. Not only that, 69% are open to seeing ads from virtual world brands, and 61% say, “When a brand interacts with a virtual world I’m participating in, I’m likely to buy from them. “” In addition, 84% said they were interested in participating in branded events in the virtual world. As expected, more and more brands have since bet on reliable space in the Metaverse, with brands like McDonald’s, Mirrorlight, and Adidas getting over $ 500 million in land in 2021 for virtual real estate. Got it.
For the future, the vast majority of young people (73%) want to see a single virtual world where they can do many things. Already, 30% of young people envision the Metaverse as a place to work in the future. However, for now, most people see the Metaverse as an opportunity for personal business and entertainment, and an opportunity to access it in the 2.0 configuration of the Web.
But the future of the Metaverse in the context of work and business exists in the 3.0 version of the Internet, which is leading a very small user base today, even for the most popular content. The work metaverse, which is likely to be performed by blockchain technology, is a place where people virtually meet and interact with elements of work in three virtual dimensions in real time, from anywhere on the planet. Its pioneers are most certainly young millennials and Generation Z, despite the imminent ambitions of older executives like Mark Zuckerberg and Satya Nadella, and their organizations have millions on their respective platforms. You’ll also spend dollars-neither has cash with young people. actually, ExpressVPN According to a recent survey on the Metaverse, only 61% of workers trust Microsoft with concerns about the Metaverse, and only 36% trust Metaverse. Beyond individual brand trust issues, current hardware implementations and potential security concerns also prevent the Metaverse from immediately making sense to the job.
Looking forward to a Metaverse-enabled workspace, the older Z workers I talked to want a helmet- and headset-less solution before boarding. The idea of spending hours out of eight hours a day in a helmet or headset is a complete turning point for the dozens or more young people I talked about at the Metaverse workplace. What’s more, YPulse found that only 9% of young people own headsets anyway. YPulse also uses words such as “strange” and “creepy” to describe the future of the Metaverse, perhaps because of the early pioneers of the universe. I found that. Words such as “exciting (38%) and innovative (31%)”. This is supported by the research work that ExpressVPN has done so far. 24%, 20%, and 16% of the samples say they have anxiety, suspicion, or distrust. Implementation of the final metaverse for work.
The ExpressVPN team also found that almost all of these concerns were rooted in personal data security and monitoring issues. More than half of all workers were curious about the final metaverse work solution, and more than half believed that metaverse had a positive impact on productivity, but unfortunately almost two-thirds of the Express VPN sample. (63%) about employers being monitored by employers in Metaverse data and (61%) virtual workspaces. So, again, young workers do not reject the notion that the Metaverse-ready workforce is unmanageable. They can imagine it quite positively. But until the potential security issues are resolved.
So I think that’s the true story of the Metaverse Workplace that many predicted in 2022. It was still a simple story that you weren’t going to spy on me, not by you.
These youngest generations show amazing resistance to change. But they do tell you where and how fast they go and who will take them there. I think that the transition to the metaverse of work will be developed accordingly. It grows over time … from the game … when these young people are ready. It will be guided by the brands they trust. And they will almost certainly define criteria that will almost certainly exclude those related to the century-changing social media apps used primarily by grandparents.