Socios.com, which specializes in developing fan engagement tokens for sports organizations, has announced that it will invest $100 million in Barca Studios, the digital business of soccer team FC Barcelona. The investment will allow Socios.com to acquire his 24.5% stake in the club’s digital division, restructuring the division’s metaverse and his Web3 strategy to include more revenue streams. increase.
Socios.com Invests in FC Barcelona’s Metaverse Division
Sports clubs are now looking to diversify their revenue streams by entering the metaverse, attracting the attention of VC firms in the process. Socios.com, a company that designs fan engagement tools for sports clubs, investment $100 million for the Metaverse, NFT and Web3 divisions of football club FC Barcelona called Barca Studios.
With this investment, Socios.com, as a club, will acquire a 24.5% stake in the mentioned company. announced, and that will allow it to “accelerate the club’s audiovisual, blockchain, NFT, and Web3 strategies.” This influx of capital will allow the company to focus on developing new products, including these new technologies, and building new long-term revenue streams.
Barca Studios will have access to Chilliz Chain, a new blockchain that will allow developers to issue NFTs and Fan Tokens, build defi products and earn games played2, according to Socios.com .
Socios CEO Alexandre Dreyfus said:
Barca Studios will now be able to leverage our technology, expertise and global scale to develop the club’s Web3 content strategy and provide new, long-term revenue streams that will benefit the club for the upcoming season. I was.
With this announcement, the official $BAR price is token of FC Barcelona, Rose Nearly 50% off from $5 to $7.20. Fan Tokens allow holders to have a say in certain decisions via her Socios.com voting app.
Metaverse Growth Opportunity
Football clubs have been fascinated by new technologies such as the Metaverse and NFTs since earlier this year they announced the launch of a dedicated unit to develop products in this area. At the time, FC Barcelona president Joan Laporta said the company’s digital efforts were a very important part of its growth strategy.
We want to create new opportunities for growth. Our goal is to win titles and delight our fans, but we also need to profit from opportunities in the sports industry. It’s a question of survival.
What do you think of Socios.com’s investment in Barca Studios? Let us know in the comments section below.
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